Why is everyone suddenly talking about ‘jawline slimming’?

While it’s not necessarily a new procedure, the non-surgical treatment has now surged in popularity, particularly when it comes to the noticeable slimming effect for the lower face.

As Dr Josh Wall from Contour Clinics told Mamamia, the treatment has become one of the most popular requests from patients — and for good reason.

“I think it’s largely due to the fact that we see ourselves on screens so much more these days, and we have increased awareness of how we present physically,” he shared. 

“It’s a common concern to have some heaviness in the lower face, especially as we age, as the skin loses its support structure.”

What’s involved in the procedure?

As Dr Wall told Mamamia, the jawline slimming treatment is usually a quick procedure that requires a few injections into the masseter muscle.

“We do a small number of precise, strategically-placed injections into the muscle, which is over in seconds,” he said. “It’s a very fast and relatively comfortable procedure. In the week following your treatment you’ll likely notice a visual result as the anti-wrinkle takes effect. As the muscle is temporarily atrophied, this gives the surrounding bulk a chance to shrink. “

When it comes to results, Dr Wall said you’ll see the full result of your treatment within about two weeks, “by which time the muscle bulk will have noticeably dissipated.”

Why has it become such a popular treatment? 

Fuelled by a noticeable shift from the infamous ‘Instagram Face’ (a term coined by The New York Times) — plump, pillowy lips, full, puffy cheeks and smooth under eyes — the jawline slimming trend may signal the birth of a ‘new look’.

Part of this, experts are saying, can be seen as a reaction to overuse of filler in cheeks and lips and the move towards a ‘less is more’ approach when it comes to the use of injectable treatments.