Why everyone is suddenly watching TV with the subtitles on.

With so much to consume, and so little time, how could we really give anything our full attention? 

Realistically, it makes a lot of sense.

Aside from the fact it helps us watch a movie or TV show better, subtitles also make our lives a little more… effortless. 

Stick with me here. 

Social media is the lens through which most people (Gen Z’ers, put your hand up) watch TV. There are TikTok accounts purely dedicated to uploading movies in 2-3 minute long scenes with hundreds of thousands of followers dedicated to watching every single clip.

Here! Watch a clip right now that has amassed 20 million views on TikTok. It’s not new, creative or refreshing content — it’s literally just a condensed clip with subtitles. Post continues below. 

@dyjjfditrujcd Part7#movie #fyp #movieclips ♬ Love You So – The King Khan & BBQ Show

People watch scenes on TV and then those scenes are pushed back onto social media. The subtitles attached to them provide context, create memes and can give a show, movie or person a lot of clout. 

TV and movies have officially become caption-ified. 

So if you find yourself toggling the subtitles or closed captions button in your household, and realise it’s a little easier to keep them on for the foreseeable future, don’t worry — it’s not your fault. 

It’s just the world we now live in.

Feature Image: Getty.

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