The influencers have ruined everything.

Next year’s cast looks set to be the same story, with Gold Coast influencer Cassandra Allen and food blogger Lauren Dunn both rumoured to be contestants.

The only reality show that can seemingly get away with reality TV’s transition to an influencer platform is Love Island, which has always leaned into the fact the islanders exploit the show for social media clout.

The difference between Love Island and more established reality franchises like Big Brother is that it’s a relatively new show, at least for Australian viewers. 

Since its debut in 2018, the Australian version has increasingly drawn most of its viewers from its streaming service 9Now, and the demographic skews drastically younger with ages ranging from 16 to 39. 

This younger demographic were raised in an environment where influencers were everywhere – they’re not a new concept; influencers are the people that many Gen Zers aspired to be growing up. Quite literally, with a US study finding that more than half of Gen Z people surveyed would jump at the chance to become an influencer. 

Whether we like it or not, establishing a brand has taken precedence over being authentic on reality shows.

Long live the golden age of reality TV. Gone but not forgotten – at least, by those old enough to remember it. 

Feature image: Channel 7.  

Do you enjoy a weekend away or a trip interstate? Take our survey now to go in the running to win a $50 gift voucher.