Kim Kardashian’s performance in ‘American Horror Story’ is chilling, and not because of the genre.

And yet, that’s not where the conversation around Kim’s performance has landed, because the truth is, she’s not at all terrible.

She’s also not very good.

Despite the franchise’s gore and overall camp nature, American Horror Story owes much of its success to the critically acclaimed cast of actors who return year after year. Stars such as Jessica Lange, Angela Bassett, Gabourey Sidibe, Denis O’Hare, Kathy Bates, and Finn Wittrock all treat the gruesome and often absurd scripts with the same reverence and dedication as they would a Shakespeare adaptation.

Which means Kim’s passable yet unmemorable performance as Siobhan would easily fade into American Horror Story obscurity if it wasn’t for her name recognition and our need to dissect her every scene.

And yet, there’s something oddly chilling about her deadpan performance, as a woman with a cold and calculated thirst for fame that seemingly overrides the hell Emma Roberts’ character is going through. All in a season that feels like a watered-down but still unsettling version of Rosemary’s Baby. 

In this series, Kim Kardashian is playing the shell of a woman the world sometimes accuses her of being. Calculating, shallow, and obsessed with fame and power. Except she exerts no joy, personality or even villainy alongside any of these traits.