If this billboard makes you uncomfortable, that’s the point.

In 2022, the community-led charity also partnered with fashion brand Pretty Little Thing to launch an inclusive post-surgery friendly swimwear collection (PLT donated 100 per cent of proceeds from this collection).

Lauren Mahon, founder of GIRLvsCANCER, shared: “Sexual wellness should be a part of ongoing routine cancer care, but providing learning resources for healthcare professionals only helps if their patients are empowered to have a conversation about this topic.

“GIRLvsCANCER heroes the human being attached to the diagnosis and shines a light on the variety of ways that a cancer diagnosis affects lives. BBH’s ‘straight to it’ approach to this topic is certainly going to put it on the agenda and help to make it a less taboo part of cancer treatment and recovery.”

Helen Rhodes executive creative director at BBH added: “Every single woman in cancer care deserves to get the help they need, but for myriad reasons, often aren’t able to ask for it. Our approach might make some people uncomfortable and that’s fine. As long as it gets people talking, we know that’s the most effective way to kickstart change.”

Along with shutting down the stigma of having sex during cancer, the campaign also provides a platform that offers a range of resources and tools through the website.

To find out more, visit http://girlvscancer.co.uk/smashthestigma or follow the campaign on Instagram. Because getting cancer doesn’t mean you should stop enjoying sex.

What are your thoughts on the campaign? Share them with us in the comment section below.

Feature image: GIRLvsCANCER 

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