Dance Moms star JoJo Siwa is launching a rebrand, but one interview has jeopardised it all.

“No one has made this dramatic of a change yet,” she said. “No one has made, in my generation, this extreme of a switch. I am the first in the generation, it is very scary, but someone’s gotta do it.”

It didn’t take long for the internet to call her delulu before pointing to the likes of Miley Cyrus and Britney Spears, two artists who made similar transitions from innocent child stars to adult musicians with their respective rebrands.

To say that she was a trailblazer in this department or the only person in her generation to make such a dramatic switch is semantics but it certainly has made the online world question Siwa’s obtuse observation. The internet’s biggest gripe? It’s one thing to be confident, but it’s an entirely different ballgame when you start erasing or overlooking peers that have come before you.

A new interview with Billboard now threatens to completely scupper Siwa’s best-laid plans to evolve into an artist taken seriously by the public and her contemporaries.

@billboard “I am so excited to bring this version of pop music back.” 💥 To celebrate the release of “Karma,” @JoJo Siwa joins #BillboardNews to discuss her new era and drastic rebrand, creating the new “gay pop” genre, her love of #MileyCyrus & #BillieEilish and more. Watch the full sit-down interview at Billboard.com. #karma #jojosiwa #interview #popmusic ♬ original sound – billboard

“When I first signed with Columbia, I said I wanted to start a new genre of music. They said, ‘What do you mean?’, and I said, ‘well, it’s called ‘gay pop’ … It’s like K-pop, right, but it’s gay pop,” she said in the interview.

@teganandsara #stitch with @billboard ♬ original sound – Tegan and Sara

Again, in chorus, the online community responded by asking if she had considered that gay pop already had an established place in the music world thanks to Freddie Mercury, Elton John, Kim Petras, Hayley Kiyoko and Tegan and Sara.