In 2016, Star was involved in a feud with makeup artist and beauty influencer Kat Von D, with the latter sharing on social media that she was ending their friendship due to “drug use, racism, and bullying”, and later accusing him of stealing her artwork for his cosmetics line. This resulted in a public fallout between the two, with both parties airing their grievances on social media.
That same year, Star got into an argument with fellow beauty influencer MakeupShayla, allegedly threatening that he would “beat you to the f**king ground and mean it”. In response, Shayla tweeted that people should “never be okay with or support a man that expresses interest in beating a woman”.
Another controversy arose in 2017 when Jeffree faced backlash for resurfaced videos and tweets in which he made derogatory comments about women of colour. In response to the backlash, Star issued an apology on Twitter (now X), acknowledging his past behaviour and expressing remorse for his words.
“I am so sorry for my words from my past. I am so sorry if I offended anyone. I am a huge believer in equality and it breaks my heart to see the things that I said in the past,” he wrote, before continuing to thrive in the online space.
He also posted an apology on YouTube: “In these videos I say some really disgusting, vile, nasty and embarrassing things… Those videos were 12 years ago and I look at them and it just makes me sick to my stomach because I don’t know who that person was.”
In 2020, Star was embroiled in drama surrounding his former friendship with beauty guru James Charles, who accused Jeffree of spreading rumours and trying to sabotage his career. This led to a public feud between the two influencers, with both sides presenting their perspectives to their respective followers.